When customers like, know and trust us, given the opportunity they would buy more from us.
And that's the key thing: given the opportunity.
How easy do you make it for your existing customers or clients to buy more from you? And there's never a better time to 'add something else to the shopping basket' when they are in the processing of making a purchase from you.
As I put my mascara on this morning, (realising that each morning for the last month I need to buy a new one), I was reminded of this great example of a continuity programme.
Every savvy girl knows that you need to change your mascara every 3 months in order to maintain healthy eyes. I came across a make up retailer who not only drilled this message into her clients she found a way to make it easy for them to purchase a mascara every 3 months from her.
She asked permission (very important!) if it would be OK to automatically send a mascara out to the customer in the post every 3 months.
Most said "Yes Please!" People want convenience...
So when the 3 month anniversary came up, she would make the call (or get someone on her team to make the courtesy call for her) to say as promised, she was popping the mascara in the post and was there anything else they needed.
WOW!
What great customer service and a great revenue builder!
So are you employing the Mascara Marketing Method? If not, put your thinking cap on and see how it could apply to you.
Remember, if you get stuck for ideas, get in contact with me!
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